May 11th 2018 was a remarkable day for Farir Asa Teb and its decade old community. On this day, more than 250 guests attended the grand launch event for the two new products in our portfolio, PiC home blood pressure monitors and Sweet’nLow low calorie sweeteners.
Our business partners including representatives, medical store managers and drugstore managers were invited from all across Iran to hear about the new business opportunities.
It was our pleasure to host special guests for this events; Mr. Giovanni Padova from Artsana (PiC brand) and Mr. Silvio Tadeschi from Cumberland Packaging (Sweet’nLow brand) joined this event and both had lectures about the history of their companies, as well as the qualities that have made these products unique and attractive on an international scale. Receiving information from company officials, along with the opportunity to experience the usage and simplicity of products, helped make a huge impact on our eager audience.
Proper user experience is crucial for a successful marketing; that’s why our launch event had integrated the catering, entertainment, competitions, etc. with the identity of both subject products.
Since Farir Asa Teb employs a creative chef for the development of healthy recipes with Sweet’nLow, a great part of the events catering was allocated to Farir’s special-made refreshments. The low calorie cheesecake, which faced great reception from the audience, as well as the tasty herbal sherbet, demonstrated the feasibility and convenience provided by this world-renowned sweetener, while considering the local food culture.
Feel it before you buy it! This simple saying shows the importance of user experience before making a purchase. It was the same concept that led to an exclusive section of the program dedicated to experiencing the blood pressure measurement and PiC’s unique RAPIDTECH technology. It’s noteworthy that this experience was described as “remarkable” and “comfortable” by each and every table.
“Farir Oscar Awards” is a brand new system for the assessment and appraisal of Farir Asa Teb’s business partners. The first round of winners who were acclaimed in this event, included nominees for “Best Performance”, “Best Commitment” and “Best Variety”.
The selection committee that included our foreign guests, was responsible for picking the winners among 28 nominees and handing them the 10 specially-made Farir OSCAR statues.
Farir Champions League was certainly one of the outstanding aspects of the event, engaging the guests in a 4-level competition. The league grouped each table as a single team to engage every member and also promote teamwork. Teams were then given voting devices to choose the right answer for each question.
The questions, that also revolved the products, were designed to address the characteristics of each product and also help convey key messages regarding each subject.
Farir Asa Teb has always been committed to providing the best for the Iranian society, while encouraging a healthy business and a productive relationship with its business partners.